Looking at the horrendous new logo, however, makes me question this statement. Quite frankly, it looks like an office admin used MS Word to 'create' a new logo, which will now be used for the next three years by this private US airline.Īccording to a Swiss Air representative, such an agreement allows for better protection of the brand name. I was equally shocked when I noticed the 'rebranded' (big word) Swissair logo, decorating the tail of a Hopscotch Air plane. I was shocked to read that the brand name, not to be confused with Swiss Air Lines, is once again taking to the skies. It is probably no coincidence that Swissair has decided to emerge from the grave right around Halloween this year.
